October 25, 2016
Not many people showed up to an October 13 Minneapolis school board forum, according to an article in the Minnesota Spokesman-Recorder, a venerated newspaper based in Minneapolis.
The MSR has been around for eighty-two years, making it the “oldest Black-owned business in Minnesota,” and an essential source for the kind of community news and insight that is hard to find elsewhere. I am guessing, but do not know for sure, that the Spokesman-Recorder runs a lean ship, financially speaking. They have just one staff writer, Charles Hallman, listed online.
It’s tough to survive in the news business these days (unless you are TMZ, or on a 24/7 Trump watch, I suppose). Just ask the staff at the St. Paul Pioneer Press, who have struck up a #NewsMatters campaign–complete with t-shirts–designed to let everybody know that, in their words, “Minnesota’s oldest newspaper is being eviscerated.” On a carnival-like ride, the Pioneer Press, which has been around for 170 years, has been sold and resold, rebranded, repackaged, slapped up, and trimmed down–and its fate now lies in the hands of something called the Alden Global Capital Group.
Dave Orick, a Pioneer Press reporter and an officer with the Minnesota Newspaper Guild, had this to say in an October 25 press release:
More people are seeing our coverage now than ever before because of the reach of our digital products. The Twin Cities ranks No. 1 among the top 20 markets for newspaper readers and 70 percent of east metro newspaper readers choose the Pioneer Press.
Although the paper remains profitable, Alden Global Capital has continued to cut staff to line the pockets of its investors. The loss of so many reporters, photographers, copy editors, circulation, accounting and maintenance employees has impacted the communities we serve.
It has meant cutting back on local coverage of education, sports, the arts and a large amount of the investigative journalism that holds our public institutions accountable. We publish fewer local photos that visually tell the stories of St. Paul and the east metro. We’ve lost a measure of quality control and institutional knowledge as our copy desk has been decimated.
Orick’s press release includes an unusual request: “We’re asking civic-minded community leaders to step forward and help the Minnesota Newspaper and Communications Guild, the union representing Pioneer Press employees, find a local owner that values the important role this newspaper plays in the Twin Cities.”
Help the Pioneer Press find an owner who cares about news, investigative reporting and local storytelling.
And then, look closely at the Minneapolis school board forum article published in the Minnesota Spokesman-Recorder. The forum was sponsored by the Animate the Race campaign, a special election season project of local, very well-financed education reform interests, such as Minnesota Comeback.
In the article about the forum, written by Spokesman-Recorder staff writer Hallman, Animate the Race organizers and funders–Daniel Sellers and Bill Graves, respectively–are quoted in positive terms. Graves also puts in a plug for the group’s next forum, on November 3, saying he appreciates “how much everyone is excited about taking time…to build understanding and awareness.”
Then, at the very bottom of the article, is this important note:
This story was sponsored by Animate the Race.
Uh, wait a minute. Animate the Race not only convened the forum and paid for “fellows” to help lead it, but also bought press coverage for it? And that press coverage includes genteel quotes from Animate the Race staff, with no deeper look at who they are? Sellers, for example, had a heavy hand in the money-drenched 2014 Minneapolis school board race, and Graves is a clear supporter of charter schools and education reform interests. His foundation has even given money to the employer of current school board candidate, Josh Reimnitz. While Animate the Race claims neutrality and a simple, informative stance, you really “don’t need a weatherman to know which way the wind blows.”
This doesn’t sound right. Last week, I emailed Hallman to ask him about this, but I haven’t received a response yet. Maybe there is a good explanation for this PR dressed as journalism that isn’t immediately obvious to the casual reader’s eye.
Or maybe not. Maybe–no surprise–our news outlets are for sale, in this time of increased pressure to stay afloat. Reader, and voter, beware.
I can say with certainty that no secret group is paying for these blog posts! My work is entirely funded by my very kind and generous readers. Thank you to those who have already donated!